Our favorite Hinckley-based brand is once again in the lab, readying up an intoxicating cocktail of nostalgic aromas for Triumph’s future lineups – at least, that’s what recent trademark applications are telling us.
Wouldn’t it be nice if the papers were right and we got a revival of the iconic Hurricane, Adventurer, Street Tracker?
Ben Purvis from CycleWorld believes the bikes in question are on their way, with recent registration changes shining a brighter light on Triumph’s doings.
“While Triumph has a history of holding onto trademark rights for historic names (even if they’re not in use), recent changes to US trademark law are aimed at getting rid of so-called ‘deadwood’ trademarks… so companies are only meant to register names they genuinely intend to use soon,” contributes Ben Purvis via recent coverage on CycleWorld.
The trademarks we’re interested in make up a total of three (four-ish) registrations:
- “Hurricane” (US)
- “Triumph Hurricane” (categorized separately since this one is set for the UK)
- “Adventurer” (US, UK, Australia, Canada, “and others”)
- “Street Tracker” (US)
While the 1972–73 X-75 Hurricane (a triple) stands today as one of Triumph’s most prototypical models, this particular offering to the industry could also reference the canceled project Triumph originally had created to combat Suzuki’s Hayabusa and Kawasaki’s ZX-12R – a screamer Purvis tells us carried the code name “A13HC” (see above).
It remains left to be seen whether or not a 1,298cc four-cylinder would fit this industry, but we wouldn’t put it past Triumph to consider bringing out a factory special banger for her dedicated fans.
Considering our inflated ADV bike market, any spaghetti titled “Adventurer” is bound to stick.
If based on previous models of the same name, this particular unit could hit just right – especially considering Triumph’s previous 1972-1974 TR5T Adventurer was a middleweight twin, and the more recent 1995–2001 Adventurer 900, a triple based on the beloved Thunderbird 900.
Purvis provides some additional insight into what Triumph could be up to with the “Street Tracker” moniker:
“Last year, Triumph rebranded the old Street Scrambler and Street Twin to Scrambler 900 and Speed Twin 900, leaving only one model with the Street title, the Street Triple,” he explains.
“It’s possible that the rebranding of the two Bonneville-based, 900cc bikes is making way for the new Bajaj-built, single-cylinder retros to adopt Street titles. Alternatively, the Street Tracker could turn out to be a Street Triple–based model.”
Bottom line, it’s clear Triumph’s lab has expanded for 2023; looking forward to updates on these pretty beasties, as well as future follow-ups for the brand’s eventual step into the electric bike market.
Stay tuned.