Harley-Davidson’s been a busy little bee as of late.
From electric brand LiveWire going public, to the promotion of their new platform HarleyJobs.com and recent activity in the patents department (spoiler; we think the Pan Americanino will be a thing), we get a pretty good idea of how this marque lasted through the Great Depression.
Harley’s resourcefulness is legendary – which is why their third quarter results are no big surprise to anybody.
Two Harley bikes. Media sourced from Harley’s website.As per the press release from Harley-Davidson, the brand’s shipments grew by a very nice 19% compared to Q3 of 2021 – and that’s despite the slight freeze in production that happened earlier in the year.
Here’s a few graphs from the press release that contrast the figures more accurately:
Consolidated Financial Results:
| $ in millions (except EPS) | 3rd quarter | ||
| 2022 | 2021 | Change | |
| Revenue | $1,649 | $1,365 | 21 % |
| Operating Income | $339 | $204 | 66 % |
| Net Income | $261 | $163 | 60 % |
| GAAP Diluted EPS | $1.78 | $1.05 | 70 % |
A Harley motorcycle. Media sourced from Harley’s website.Motorcycles and Related Products:
| $ in millions | 3rd quarter | ||
| 2022 | 2021 | Change | |
| Motorcycle Shipments (thousands) | 57.1 | 47.9 | 19 % |
| Revenue | $1,437 | $1,161 | 24 % |
| Motorcycles | $1,134 | $886 | 28 % |
| Parts & Accessories | $201 | $205 | (2 %) |
| Apparel | $70 | $49 | 41 % |
| Licensing | $11 | $8 | 26 % |
| Other | $22 | $13 | 74 % |
| Gross Margin | 34.1 % | 26.7 % | 7.4 pts. |
| Operating Income | $258 | $98 | 164 % |
| Operating Margin | 17.9 % | 8.4 % | 9.5 pts. |
A Harley motorcycle. Media sourced from Harley’s website.Retail Motorcycle Sales
| Motorcycles (thousands) | 3rd quarter | ||
| 2022 | 2021 | Change | |
| North America | 32.2 | 33.9 | (5 %) |
| EMEA | 9.1 | 9.4 | (4 %) |
| Asia Pacific | 7.6 | 6.5 | 18 % |
| Latin America | 0.8 | 1.0 | (27 %) |
| Worldwide Total | 49.6 | 50.8 | (2 %) |
Financial Services:
| $ in millions | 3rd quarter | ||
| 2022 | 2021 | Change | |
| Revenue | $212 | $205 | 3 % |
| Operating Income | $81 | $107 | (24 %) |
Harley’s Pan America. Media sourced from Harley’s website.With brand expectations rising their current trajectory +$20 million to $190 million, we’re expecting the coming season to be full of potato-potato-potato-potato.
Stay tuned, drop a comment below lettingus know what you think, and as ever – stay safe on the twisties.