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Harley-Davidson Begins Trading of LiveWire™ on NYSE Stock Exchange

‘About $334 Million in Gross Proceeds’

The LiveWire Del Mar. Media sourced from Rider Magazine.
The LiveWire Del Mar. Media sourced from Rider Magazine.

Back in Q4 of 2021, Harley-Davidson released that they had plans on going public with their new electric motorcycle brand, LiveWire™

Now, trading is off to a stinkin’ good start – and that includes the cherry LiveWire™ has popped in being the first publicly traded EV motorcycle company in the U.S (via Street Insider). 

The LiveWire One. Media sourced from CycleWorld.
The LiveWire One. Media sourced from CycleWorld.

“LiveWire™ Group Inc. (NYSE: LVWR) raised about $334 million in gross proceeds through the transaction,” states BizJournals

“The transaction, which was announced in December 2021, involved AEA-Bridges Impact Corp. (NYSE: IMPX), a special purpose acquisition company.”

“AEA-Bridges was sponsored by executives of AEA Investors and Bridges Fund Management.”

The LiveWire One. Media sourced from Bloomberg.
The LiveWire One. Media sourced from Bloomberg.

With the joint business venture approved on September 16th, LiveWire™ is officially out in the wild – and Harley-Davidson CEO Jochen Zeitz is more than a little enthused for the electric brand’s successes to come. 

“This transaction represents a proud and exciting milestone for LiveWire™ towards its ambition to become the most desirable electric motorcycle brand in the world,” says Zeitz. “We believe LiveWire™ is well positioned to define the two-wheel EV market, and we’re excited about the future.”

The LiveWire Del Mar. Media sourced from LiveWire.
The LiveWire Del Mar. Media sourced from LiveWire.

What do you think?

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*Media sourced from Bloomberg, CycleWorld, Rider Magazine, and LiveWire*