Can’t say we didn’t see this coming.
Following the recent movement from the Soviets comes a statement from America’s beloved motorcycle manufacturer.
Harley-Davidson has officially suspended all shipments and business operations to Russia until further notice – and this isn’t just any small maneuver. CycleWorld tells us that currently, Russia is one of the larger clients of the brand, with the combined demands of Europe, Middle East, and Africa’s geographical arm (which includes Russia) accounting for “31 percent of its 2021 motorcycle sales and 36.9 percent of 2020 sales.”
Political drama does, on occasion, serve motorcycle manufacturers a fiscal surplus when the brand is immersed in the antics of the day – but that’s not what Harley wants, despite their rich history connected to our own country’s past battles.
Here’s the short but sweet excerpt from their press release:
“In light of the crisis in Ukraine, Harley-Davidson has suspended its business in Russia and all shipments of its bikes to the country. Our thoughts continue for the safety of the people of Ukraine and those impacted by the crisis.”
“Banning motorcycles in a time of war would be inconsequential, but the application of so-called ‘soft power’ sends a message that can also pay dividends,” the report explains.
“Harley’s message, when joined to the many others who are now speaking out, can inspire and embolden part of the population to turn against their government’s unwarranted actions.”
Our hearts are with the innocents caught up in the strife of the times; stay tuned for updates, drop a comment below letting us know what you think, and as ever – stay safe on the twisties.