It didn’t take long for Ducati to quash Indian news reports that the Italian motorcycle manufacturer was considering building bikes in the sub-continent.
Several Indian news sources reported that Ducati was looking for a partner to help them build small-capacity bikes just as BMW had done with TVS to build the G 310 R and G 10 GS models for the world market.
The Indian Economic Times reported that Ducati was “open to looking at a partnership with companies such as Hero MotoCorp and Royal Enfield, though no such proposal has been made yet”.
Rumour quashed
They quoted Ducati global sales and marketing director Andrea Buzzoni: “These thoughts could become a reality in the medium to long term. In India, you have robust two-wheeler players, who have competence in terms of engineering, production capacity.”
However, Ducati quickly released the following official statement: “We would like to clarify that Ducati currently has no plans to partner with any Indian two-wheeler manufacturers and/or to build small capacity engine motorcycles in India.”
Ducati has been pushing hard into the Indian market with an 18% boost in sales to more than 580 last year, five new dealerships and the world’s largest Ducati store in New Delhi.
However, Ducati already has a 399cc L twin in its Scrambler Sixty2 and seems concerned about reports that they would make any of their prestige brand in India.
Asian bike boom
That hasn’t stopped or hurt Harley-Davidson which manufacturers the Street 500 and 750 in India.
Many European and Japanese motorcycle manufacturers also now manufacturer or assemble bikes in India or South East Asia.
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This week BMW Group Australia boss Marc Werner said he was not concerned about the G 310 R and G 310 GS being built in India.
He says it wouldn’t dilute the brand but would be more like the 1 Series which introduced a new and younger breed to the prestige blue propellor brand.
- Would you buy a Ducati built in India? Leave your comments below.