Ducati just announced its latest plans to engage with the Snapchat and TikTok generations by hosting a photo contest. The contest winner will receive a brand new Ducati Monster (sans trellis frame) and submissions will be accepted until July 10, 2021.
Though I’m not a Ducati owner myself, I still felt personally attacked when Ducati announced the retirement of the iconic trellis frame found on the Monster. Change happens, and my inner ‘boomer’ will survive – but admit it, the trellis frame on the Ducati Monster was badass.
Back to the meat and potatoes.
Ducati fans can utilize augmented reality technology to create photos by dropping the 2021 Ducati Monster into their pictures.
Per Ducati’s website, the photos will be judged on the following:
Photo quality
Creativity, originality of the context
Visibility of the bike
Veracity of the photo (how real the photo looks)
Judging by my photo below, the only thing I’m winning is a free one-night stay on the couch after I send my better half this photo to show off my “new bike”. Realistically, who needs a coffee table? A Ducati Monster looks so much better and I’m sure any rational interior designer would agree.
Seriously though, it took me all of 60-seconds to fill out the form on Ducati’s website, get the email, then take a photo after choosing which Monster livery I wanted. Once you’ve taken your photo, simply upload it to your public Instagram profile and use the hashtag #MonsterVirtualTour and tag @Ducati in the photo description.
I have neglected to mention one small detail, the contest is only open to Italian residents – thus being called the Monster Italian Virtual Tour. We hope that Ducati will follow suit in other countries to generate more buzz surrounding their 2021 model lineup.