Ducati Diavel wins another design award

Ducati Diavel 1260 power cruiser has won another design award.

Last year, the Diavel won a Best of the Best award at the prestigious annual Red Dot Design Awards in Germany along with the three-wheeled Yamaha Niken.

 

Now, the second-generation Diavel 1260 S has clinched the Good Design Award from the Chicago Athenaeum, Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies.

For 2020 the Diavel 1260 sports two new colour schemes, an all-black Dark Stealth for the standard version and an all-Ducati-red with white trims and red seat tail on the S version.

Ducati has also scored three “Best” wins in the Red Dot Awards, following the successes of the 1199 Panigale in 2013 and the XDiavel S in 2016.

Each year since 1955, the “Red Dot Design Award” has been assigned to the most original and worthy entries in terms of design and innovation.

A jury of 40 international design experts made their selections after evaluating more than 5500 products in a host of categories.

Winners are permitted to display a prestigious Red Dot label on their product.

There are awards in 36 categories including, furniture, watches, electronics, financial services and retail.

Red Dot awards are handed out to many of the entries, but only the cream of the crop receive a Best of the Best.

Companies use the distinction to position their brands and thus highlight their quality and design leadership around the globe.