Being flown all over the place to ride some of the world’s most beautiful motorcycles may seem like the stuff...
As my fellow motorcyclists up north start winterizing their motorcycles for storage, here in Southern California, it’s a chilly 64°F...
If you’ve been tinkering about our website in the past few weeks, you’ve seen the recent news on magnesium shortages, as well as the low-down on why we haven’t caught up with the chip shortages affecting both the motorcycle and automotive industry. So how does this affect the good machines...
Back when Honda unveiled their world premiere of advanced future safety technologies and plans for zero traffic collision fatalities by...
Here at wBW, we strive to bring the very best of carefully-curated content to your day. We also love reading what...
Yamaha USA’s got a new CEO! America, meet Mike Chrzanowski – founding member of Yamaha’s Global Manufacturing Committee and vice chairman of Global Executive Transformation for Manufacturing According to the report from MPN, Mike Chrzanowski succeeds Kazuhiro Kuwata, who has served as president of YMUS since 2018. Having begun his...
Our Current Status in the Trudge Toward Less Greenhouse, More Green A handful of big names have assessed our current...
When the UK stated that they would be cutting the very same grants that they had put out to encourage...
Predictions from Experts in the Powersports Industry: Getting Over The COVID Hump This year has been a wonky one. From the multiple lockdowns, to skyrocketing prices for the Powersports industry, to material shortages and many brands capitalising on the economic advantage to expand (others, to simply survive and adapt)…the future...
On February 12th and 13th, St. Louis will be hosting their 7th annual Cycle Showcase STL – and we’re told...
KTM’s CEO, Stefan Pierer, is not a very big fan of electrification when it comes to bikes on the track....
The Chinese Zodiac may have given us the Year of the Ox for 2021, but MCN thinks it should be rebranded as the Year of the British bike – and no wonder. With bigwigs like Norton, Triumph, Royal Enfield, BSA, and others bouncing back for the second millennium’s new decade,...
World-Class Safety Apparel Meets Top-Notch Rider Education On top of being on the sale block by parent company InvestCorp, Dainese...
Vance & Hines have just revealed the largest contingency program in the history of the brand – and with nearly...
With 2022 now well underway, racers worldwide are prepping for the track – and Harley-Davidson is no exception. On top of Vance & Hines offering a contingency program (their largest yet) to select racers under certain conditions for American Flat Track (AFT), MotoAmerica, NHRA Drag Racing, and the Xtreme Drag...
Here at wBW, we cater to all kinds of craft; whether it be the latest lovingly tinkered – and turbo’ed...
In a report from AutoFinanceNews, we’re told that some odd 50–70% of powersport purchases were made by newbies to the...
An Educational Platform Hell-Bent on Revolutionizing the PowerSports Industry Of all of the action to be had at AIMExpo, I was most excited about their DISRUPTIVE THINKING platform. The places that you can go and rekindle your passion for business numbers and company success in the Powersports industry are precious...
Our favorite Bavarian bike manufacturers are planning for a fully electric future for 2030 – and with over a million...
An EV industry veteran with over 25 years of experience on the job has just been hired to take on...
A hefty congrats to MotoAmerica, whose Roadracing World Action Fund secured some serious coin in the name of safety! With almost $150,000 USD raised for racers pulling the twisties, we’re told by Roadracing World that the majority of the money was raised last July at the WeatherTech Raceway Laguna Seca,...
Here in the good country of America, riders line up to pay homage to our history’s daredevil racers and their...
A survey by the U.S. Commerce Department has found that the ongoing semiconductor shortage will persist for the foreseeable future....
We’ve just had word that Switzerland might finally remove the country’s ban on petrol motorsports – and if the revision is passed, Swiss will be able to experience fossil fuel races the like of which haven’t been present in the country since the mid ‘50’s. There’s a reason for the...
A New Deal in Metal to Aid Efforts Towards World Land Speed Record We’ve just had word that Lightning Motorcycles,...
U.S. Gov’t Members Meet with Motorcycle Industry Leaders To Talk Priorities in the Powersports Community The Motorcycle Industry Council (MIC),...
I think we can all agree 2021 was a record-breaking year for business owners in the Powersports industry. From the sky-rocketing sales experienced by big brands across the world (creating fresh potential for companies to reinvent themselves and expand their product), to the latest struggle with chip shortages and demand overwhelming...
With 2021 being the rollercoaster that it was, supply chains around the world have been hit with a crisis of...
Well. That was a close call. When we received news of the Chinese power crisis back in Q4 of 2021,...
A New VP for AMA Supercross! Yesterday, Feld Entertainment, Inc. announced their new Vice President in a press release. Dave Prater, a pivotal contribution to the company, has shown his prowess in the Powersports sector – so much so, that he has been chosen to become the Vice President for...
It seems that Gard Hollinger and Keanu Reeves have been peeking into future plans for their brand – and with...
MotoGP rider Pecco Bagnaia – a graduate of Rossi’s VR46 Riding Academy and an up-and-coming Italian star in his own...
Yamaha’s Racing Heritage Club (YRHC) has officially announced their 2022 schedule in lieu of the upcoming inaugural year – and to complement the reveal, Yamaha Motor Europe has also outlined their plans for the project in 2022 at the Lyon Motor Show, France. If you’re not familiar with the circa-2021...
We’ve just had word that, for the third consecutive year in a row, the fastest road race in the world...
Well, somebody’s finally picked up Dainese after Investcorp put it on the chop block for an estimated $848 million –...
Following the chaos of COVID lockdowns (constipated supply shortages and off-and-on labor disruptions being just a few of the ticks on that particular docket), comes some much-needed advice from the previous Head of Global Dealer Training for Harley-Davidson – and gauging by her experience in ‘operationalization of customer experience for...
Our favorite Canadian three-wheeled machine manufacturer has brought a bevy of ambassadors onto the team to support riders from every...
After a tumultuous year or three, Norton Motorcycles will be getting the perk of a fresh face on the board...
In July 2021 I attended the inaugural Revzilla GET ON! Adventure Fest bike rally in Sturgis and loved it! Being that it was their first attempt at organizing an adventure rally, I was surprised how well things went overall. There were plenty of good trails to explore, along with a...
Of all the machines motoring about the good earth, there’s something special about units that have been tweaked specifically for...