Harley’s Hardwire Strategy is carrying their company into the mother of all about-faces, so we’ve been particularly keen on HD’s...
The inflation being enjoyed by the bike industry proper during unprecedented times has become decidedly more….precedented. And that includes Italy’s...
In a report from AutoFinanceNews, we’re told that some odd 50–70% of powersport purchases were made by newbies to the Powersports Industry. That’s a massive influx of demand, and one that comes with a different set of demographics compared to the traditional buyer pre-COVID. “Many consumers were looking for other...
KTM’s Parent Company, Pierer Mobility, has just closed their 2021 Sales Numbers with a beautiful 23% increase in bike sales...
Since the release of the H-D Pan America and their sister brand ‘LiveWire,’ Harley Davidson has continued to lean on the...
As spring blossoms into summer, buyers around the globe flock to the markets to purchase, sell, and trade their shiny toys for something different. Older toys tend to come with a couple of surprises under the proverbial hood, and in a world where vehicle misuse is prevalent, a transparent registry...