CAKE’s just made the list for Interbrand’s Global 12 Breakthrough Brands of 2023, proving that, per usual, riding CAKE is love at “first bite.”
If you aren’t familiar with CAKE, the company is a Swedish electric motorcycle brand that has made headlines in the past for their commitment to sustainability (cough, paper fairings) and eco-conscious projects (cough cough, anti-poaching efforts).
All boasting aside, CAKE is a great brand if you’re looking for a quality scoot that touts electric power – and now that the Swedes are in the top twelve of Interbrand’s prestigious 2023 Breakthrough Brands, CAKE’s got all the more reason to punt out these press releases!
“CAKE is all about inspiring towards zero emission by combining excitement with responsibility,” lauds Stefan Ytterborn, Founder and CEO of CAKE.
“We address sustainability commercially as well as environmentally by extending life cycles, utilizing purpose, innovation, performance and physical quality.”
“It doesn’t matter what media – products, staff, architecture, visuals, initiatives, shipping, tone of voice, suppliers, and so on; it’s our obligation to ensure that whatever is being perceived follows and reflects just that, for transparency, credibility, consistency, and impact.”
“Being recognized by Interbrand as a global Breakthrough Brand is a great honor and truly amplifies the team spirit.”
Curious as to what else CAKE’s been up to?
Check out their new enduro factory team, stay updated on the brand’s efforts with their new “Jante” motor, and get a front-row seat on how CAKE’s Kalk recorded the “Longest Distance Ever on an Electric Motorcycle.”